Flash is Disadvantageous for Professional Service Firms

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Despite the aesthetic benefits that flash can bring to a website, far more disadvantages exist when applied to the content-driven website of a professional service firm. What you typically gain in eye-catching graphics and animation, you lose in usability, navigation, and overall comprehension of your information architecture.If potential clients cannot effectively navigate your information architecture, […]

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Leadership in Expert Professional Services

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In our increasingly complex and dynamic world of business, the roles of expert professionals – and the rules and rewards for success – are now under sustained scrutiny.There is no shortage of knowledge or research about principles or theory of leadership. And, there’s a plethora of advice on corporate leadership. But excellent leadership in the […]

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IT Professional Services Deliver Expertise Where Organizations Need It the Most

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The field of Information Technology (IT) is a broad area of business that requires multiple levels of expertise for minimal critical system downtime. Professional companies attempt to provide additional assistance in areas where a company may be having trouble acquiring the necessary skills or does not have the funding to support an entire in-house technology […]

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Eight Leadership Principles Professional Service Firms Should Learn From The Military

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The military is often called the ultimate professional service firm because it sells, what we can call in plain English, “peace of mind”. There is nothing tangible, no deliverables and no billable time. And to maintain this “peace of mind”, the military must work in close collaboration with the civilian side of society, like politicians […]

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Off Page SEO For Professional Service Firms

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Off Page SEO is frequently overlooked by the majority of professional service firms that do not outsource the search engine optimization for their online businesses. In fact, the majority of professional websites do not make as much use of off-page SEO as do so-called amateurs that use internet marketing to earn themselves extra spending money.A […]

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