Category Branding 

the tasting room: branding or marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine.…

best business books on branding

Best Business Books on Branding

It’s a Darwin world and brand is key to survival. The game is changing and there are many questions you need to know how to deal with if you want to survive and thrive. For example, how do you grow…

company branding - getting started

Company Branding – Getting Started

In a competitive market place, the importance of developing your company brand should not be underestimated. Your brand is like the face of your company; it communicates your company’s values to consumers and promotes a recognisable identity that allows people…

business branding for success

Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.Branding separates you from your competition and gives you credibility. It’s…