Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.Branding separates you from your competition and gives you credibility. It’s…
The decision to purchase a particular product is not a rational process. If it were, no one would purchase Advil, an expensive brand of ibuprofen, when there are much cheaper generic brands available. Yet Advil enjoys a 51 percent market…
Introduction to Marketing – Part Six: Branding StrategyBranding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it…
Let’s say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is to design a logo for your business. Your logo…
Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you…
Ever thought about MLM Branding, or How to Brand yourself to succeed in promoting your MLM business online? Is branding yourself even important at all when you’re involved with an MLM company which already exists as a brand? Yes it…