Introduction to Marketing – Part Six: Branding StrategyBranding is a large part of marketing as it encompasses so many things. A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it…
Let’s say you have decided to start your own business, or you thought of upgrading or reinventing your brand. One of the first order of things you would be doing is to design a logo for your business. Your logo…
Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you…
Ever thought about MLM Branding, or How to Brand yourself to succeed in promoting your MLM business online? Is branding yourself even important at all when you’re involved with an MLM company which already exists as a brand? Yes it…
In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine.…
It’s a Darwin world and brand is key to survival. The game is changing and there are many questions you need to know how to deal with if you want to survive and thrive. For example, how do you grow…