Why Your Business Should Look Into Inbound Marketing

The marketing landscape has evolved and changed over the past century. Gone are the days of Mad Men when a catchy commercial or jingle could do the trick to sell a product. With new technologies and innovations, the different tactics and methods of marketing have become easier to target and implement marketing strategies: inbound marketing is one of these new methods. What is inbound marketing exactly? Basically, inbound marketing is advertising to people who are already looking for your product or service and optimizing your marketing efforts to gain those customers. Whether your business sells craft goods or safety equipment like at http://otwsafety.com, inbound marketing can be just what your business needs to improve its marketing efforts.

Personalized Email and Text

Have you ever been on a website and it asked for an email address or phone number? That’s a part of inbound marketing. For the most part, if you’re on an auto parts website, you’re looking to buy something related to that field. By getting the emails or phone numbers of potential leads, you can provide useful content to them (sales, articles, information) to help build trust between your brand and make a sale — this can lead to return customers and repeated business. You can also personalize the messages for each recipient

SEO (Search Engine Optimization)

This next inbound marketing tactic sounds complicated but SEO (Search Engine Optimization) is another amazing tool in the inbound marketing toolbox once you understand how it works. How do most people find a product or service? Typing into a search engine is usually what most people do. By understanding and optimizing SEO, you can have your business and websites appear higher on search results. You can also target specific phrases and words to help your business stand out from competitors. Here are some more 5 simple ways to market products online.

Creating Useful Content

And lastly, creating useful, informative, and interesting content is a great way to gain potential leads through inbound marketing. If your business is selling inground pools, for example, you can create an informative PDF about the best ways on how to clean your pool. If someone finds your content beneficial, you will gain their trust and even possibly their business later on down the line. Some more examples of useful content are John Deere’s magazine “The Furrow” and Blendtech’s “Will It Blend?” videos.

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