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The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to

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Best Business Books on Branding

It’s a Darwin world and brand is key to survival. The game is changing and there are many questions you need to know how to deal with if you want to survive and thrive. For example, how do you grow a premium brand in today’s

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Company Branding – Getting Started

In a competitive market place, the importance of developing your company brand should not be underestimated. Your brand is like the face of your company; it communicates your company’s values to consumers and promotes a recognisable identity that allows people to make an instant connection

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Business Branding for Success

Every successful entrepreneur and business has a BRAND, The one thing you must have if you want to be successful is Branding that is consistent with you and your business.Branding separates you from your competition and gives you credibility. It’s what makes people want to

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Branding Your Home Business Online

Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you and come back to your

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